I agree with the gate aspect of it, but from a pure fan viewership standpoint, any week-end I want to see a top 10 team in action, I have half a dozen of them located within 20 minutes of my house (and that list usually includes at least one eventual state champ), so it never makes sense for me to drive 2 hours to go see a good team play. I usually just need to cross the street. That means my viewership of other top teams around the state usually comes from other sources. I'm not sure I'm proud to admit it, but I actually have even tracked down Pinecrest webcasts recently to see them in action. If you're on TV or on the internet, then I try my best to catch a game of yours. Otherwise, I probably won't see you play.
For me its more than just the quality of the team though I wont waste my time on a dog game. I like to travel to see a new stadium. I enjoy the electric atmosphere of a Richmond or Scotland. Page/Dudley was a very fun atmosphere last year. I enjoy going to see a new place every year and try and build that in on the schedule. TV doesnt do HS football justice.